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Key SEO elements for website page improvement

Tuesday, 25 August 2009

KEY SEO ELEMENTS FOR WEBSITE PAGE IMPROVEMENT

Here is some help to improve the advertising and marketing of a website for new visitors to our site as well as for our clients.

BOUNCE RATE
The bounce rate is a measure that shows how many people display a page from your website and then simply jump to another because it may not have been what they were looking for.
The higher the percentage, the less meaning or effective targeting that your page may have for visitors.  Essentially, a lower bounce rate means that your site is attracting those that wanted it.
We can help reduce this for you by branding your site to be more precisely targeted to the visitors you want.

Problem with links
Whether the link to your site is requested as:
www.example.com
or
example.com
Does this affect your website popularity importance?
Yes, it does and this is a simple problem that we can solve.  It simply needs a change to a file that may already be on your server known as .htaccess.

Simply contact us to check it and make any corrections if necessary.

TRAFFIC
Your website traffic is the most important target and the main reason why you have invested in advertising your company, products, services, and your personal time to create one.
As with all statistics, various parameters are related and the traffic of your site also relates to the bounce rate with positive or negative results.

While we all want more traffic, we do not simply want people “bouncing” off our site.  Yet at the same time more people visiting our site means more popularity.  This can be a confusing situation but the solution is to have a smooth increase of the better traffic.

As part of our SEO consultation, we examine various parts of your website and included in that is the coding that pushes your site to visitor’s screens, the use of content, and the overall concept of your website to see if it is what you really want.

CANONICAL
A method to help search optimization engines acknowledge that the index or startup page is not simply www.example.com  /index.htm or /index.htm or /index.php, etc..

Are people looking for your website based on the normal index page or have you assigned an unusual start page?

Here is an example of a page that a website may open to a visitor but should work like:
http://www.example.com/
but it only opens to your visitors correctly like:
http://www.example.com/tryourfishandchips.php
Here is a simple correction for this example:
<link rel="canonical" href="http://www.example.com/tryourfishandchips.php " />
If your startup page is something unusual, let us know, and we will help.

BACKLINKS
The absence of backlinks is like not having friends to tell others about your website.
Remember that one of the greatest advertising techniques is Word-of-mouth, and the least expensive and that is why backlinks from other sites are so important.

While we would like to be able to list more information here, we cannot mention all of the different areas that we can change but we will simply say that it does not have to cost a fortune to have us do it for you.

Contact us and tell us that you need an SEO Solution and we will do the rest.

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