SEO the start of analysis

THE WEBSITE ANALYSIS

This is where SEO begins.

As with most scientific studies, SEO uses a framework to capture data that will be used as a basis of what the current statistics show, what changes are implemented, and what outcome happens after the changes.

From a scientific stand-point, a study might be detailed as follows:
First Cycle

• Determine desired results
• Ascertain possible goals
• Identify the current details of the existing model
• Define the measurements that can become guidelines
• Collect current statistical data to establish the beginning position

Second Cycle

• Implement a set of changes
• Monitor and record results
• Analyze results
• Delineate new changes
• Implement new set of changes

Using this type of framework, tests can be repeated to determine the maximized results based on the final statistics from each trial.

Search Engine Results Pages (SERPs)

SERPs are the results that we want to develop from the cycles of analysis to guide us to the maximum positive outcome, and that is, to be on the top of the search engine listings.

Once again, I must make a note that this is not to simply achieve a Google PR of 3 for the index page of a website but a study to target the maximization of products and / or services on numerous pages such as an e-commerce site.