The Tech Blog of do-my-site

We all want our businesses to grow as fast as possible and when we start a web site on the Internet, it is because we want to expand our reach to customers both locally and globally.

One of the most important aspects of your website is your contact page.  This is where new business will be able to take the first step to inform you that someone out there is interested in learning more about your products or services.

Answer your emails within 24 hours or even better yet within 12 hours to show that you respect the visitors request.  This will show that your company or that you as an individual are willing to provide fast service.

Some points regarding your email responses:

Keep your email answers specific to the visitors questions.  Yes it is nice to be able to throw in some sales information but if a visitor sees that instead of an answer to their question then it is most likely that you have lost a customer.

The subject of your email response should not be capitals only and should refer to their subject as clearly as possible.  This is to avoid having your email marked as spam because if it is then you have again lost a customer.

Grammar and spelling must be correct in whatever language you respond.  You want to give a positive impression regarding intelligence and for respect towards the visitor's language if you respond in their language.

I recommend that incoming and outgoing email responses should be kept if possible in temporary folders for follow-up and you can use them to see at a later period if you really feel that your email etiquette is improving.

One last point regarding the safe-keeping of emails.  Emails are the equivalent to paper documents today and your correspondence between people and companies that you do business with should be kept in folders that are related.  You would not throw an order from a customer into the garbage so why throw out or delete all emails related to doing business.  They should be kept and you should also include them in your backup procedure.

I hope that these tips bring you new business and happy customers.