When it comes to tracking the performance of your web site on the Internet, there are at least two ways to think about it.

The first is what most people do, look to see who and from where their web pages have been accessed the most. 

The most common tools for this are:
Awstats, that is directly available from most the server that your site is hosted.
Google Analytics a free resource that is easy to implement and provides graphical statistics and demographics.
Another method is to use online counters that report information to a third party from the web pages that are searched and accessed.

The second, what is the real target audience that you want to attract to your site or the goal?

Most web pages are written in a free form manner that is not targeting visitors.  If you want your web site to actually produce more clients or customers for you then you have to drive your site rather than simply let it drive you.  In effect, you have to approach this as if you are a marketing and sales professional pushing your products or services out in front.
Parts of your goals are: higher web site traffic, less visitor bouncing that simply leave your site because it was not what they wanted but also because it does not peak their interest, and to have visitors return to your site hopefully referring it to others as in word of mouth promotion.

If you need help increasing your web site ranking, contact us at do-my-site.