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•  How A Cheap Hamburger Brought Top Search Rankings And Incredible Traffic 06 Φεβ 2012, 22:30

  You see, I get clients all the time where a meeting will start with them proudly talking about their large social media presences, viral marketing efforts, traffic to their blog, and so on. All of those things are good, of course, but not if they miss the point. If you are running a business, then the point of that business is to turn a profit. The only way to do that is to get customers (duh). Therefore, any marketing activity that isn't generating more customers for your business is a waste of time and money. The thing is, often it simply requires the correct framing of your activities so t...

  

•  Zurker: Social Network for the 99 Percent? 02 Φεβ 2012, 15:00

  As far as I know, no one has ever set up an online social network as effectively a co-op before, and as you'd expect, Zurker's set-up isn't quite that simple. As Zurker's About page explains, Every Zurker user becomes a co-owner (future shareholder) of Zurker. As Zurker hasn't had an IPO or anything of that nature yet, users earn vShares. A vShare is a stake in Zurker; it's the unit of equity the company is allotting to members during the alpha and beta testing phases. They aren't actually stock. vShares can be thought of as agreements between the owners of a startup about the size of thei...

  

•  Overlooked Google Ranking Factors 01 Φεβ 2012, 15:00

  I saw these ideas in an article by Neil Patel that appeared on Search Engine Journal. He goes into great detail explaining why you should use these techniques and what you can gain from them. If anything I tell you here piques your curiosity, I suggest you check out that piece. We'll start with a ranking factor that's near and dear to every writer's heart: authorship markup. Google has been supporting authorship markup since the middle of last year. Even today, not everyone uses it, though you'll find it on most of the major publishing websites. If you run a site with authored content, you'll...

  

•  Bing Local Basics 31 Ιαν 2012, 15:00

  As Chris Silver Smith explains at Search Engine Land, Microsoft's Bing Business Portal features a beta interface through which you handle your business details. It replaces the Bing Local Listing Center. If you want some information about the service before adding your business, you can read the FAQ. To star using the interface, you'll need to find your listing. Bing Business Portal will ask you to enter your business name (required), address, city, state, and zip code, and then press the search button to see if Bing already has information about your business. If you enter only your busine...

  

•  The EXACT Method for Crushing It On Google 30 Ιαν 2012, 15:00

  Now, to be fair, I have talked about pieces of this in my last article. In fact, I've been harping on two aspects of this: the use of Google+ (which I'm going to shorten to just G+ from here on out) and becoming an authority in your market. The problem with the whole authority thing is that it can take time. What I want to do with this article is help you get some good rankings quickly. Actually, what I want to do with this article is help you to absolutely crush it on Google. The thing is, the new Panda update, followed by the Search+ changes, have made it so that anyone doing any kind of ...